Beware of vikings bearing gifts
25th June 2007
Never mind globalisation; there is an even greater threat lurking. Sweden is on course for world domination. It is achieving this through subtle cultural infiltration at thousands of IKEA stores all over the world. You read it here first: the Viking sp …
Helena Frith Powell was born in Sweden to a Swedish mother and Italian father, but grew up mainly in England. She is the author of eleven books, translated into several languages including Chinese and Russian. She wrote the French Mistress column The Sunday Times about life in France for several years. She is a regular contributor to the Daily Mail, Mail on Sunday, The Times, Daily Telegraph, Tatler Magazine and Harper’s Bazaar.
Helena has been the editor of four magazines, including M Magazine, a supplement for the Abu Dhabi based National Newspaper and FIVE, a high-end fashion glossy, also published in Abu Dhabi. Helena was also editor in chief of 360 Life, a quarterly glossy magazine published with the Sports 360 Newspaper in Dubai, part of the Chalhoub Group.
Helena contributes regularly to UK-based newspapers and magazines and holds a Masters in Creative Writing from the University of Cambridge. Helena is working on a thriller called Thin Ice that will be published in 2021 as well as a novel about the relationship between Virginia Woolf and Katherine Mansfield called Sense of an Echo.
Her latest non-fiction work Smart Women Don’t Get Wrinkles came out in hardback in 2016 and in paperback in April 2018.
Helena, who was educated at Durham University, lives in the Languedoc region of France with her husband Rupert and their three children.