As if this year hasn’t been traumatic enough.
Not only have we had the shock of Donald Trump being elected president, the Brexit vote and David Bowie dying. We have men with beards. Beards are everywhere, they are ubiquitous, they are trendy, they are the latest must-have accessory. Beards are, in fact, the new black. Or orange, as with Prince Harry, who I think has a lot to answer for when it comes to the proliferation of facial hair everywhere.
Glamour Magazine’s top 100 Sexiest Men of 2016 contains more than a smattering of Beardy Brits. Topping the list is Kit Harrington of Game of Thrones fame in at number 33; everyone’s favourite David Beckham is unshaven at number 38. Also in the top 100 are Craig David, Prince Harry, Gerald Butler and Rufus Sewell. Even Harry Potter (aka Daniel Radcliffe) has a beard.
A few years ago you really only saw beards on men steering canal boats or mad professors. The kind of people who would also wear socks with sandals. They were not considered sexy. Beards were not ever associated with anyone remotely attractive. With the possible exception of George Best, and even he would have looked better without one.
Now anyone who is anyone just has to be hirsute. Going back to the Glamour mag list the actor Idris Elba who is number 29 is sporting a dappled grey beard, Tom Hardy at number 19 is looking slightly jowly with his facial hair, the model David Gandy is at number 17 with a suitably tailored one and Harry Styles at number 12 is desperately trying to get in on the beard look by sporting a bit of fluff that makes him look even more like a 13-year-old trying to look 18 than he already does.
Where did it all go wrong?
One theory I have is that in this metrosexual age men are trying desperately trying to prove their masculinity. Studies have shown that women perceive men with beards as stronger and more aggressive. So in this politically correct era where men are often vilified for being just that, this is one way to show off the masculinity they otherwise have to keep hidden.
Facial hair is also linked to finding a mate. So rather like male birds show off their plumage and hop around on one leg in order to attract a partner, men grow beards to pull. A study of facial hair fashions between 1842 and 1971 by the aptly named researcher Nigel Barber concluded that the predominance of beards is directly linked to the ratio of men to women in the marriage market. Beards and moustaches become more popular when the ratio of women to men is lower.
A friend of mine called Paul Rodgers has sported a beard for four years. He is now so fed up with everyone else doing the same that he’s thinking of getting rid of his. He first grew one because it gives his face definition. I always thought it was a lazy thing. I mean it must get rather boring shaving every day. Apparently not. “I didn’t grow one to avoid shaving,” he tells me. “I still shave every day, and trim my beard every two to three days.”
And herein lies one of the big differences between beards back in the 60s and beards now. Whereas then they were allowed to flow as freely as the drugs and love, now they are trimmed, oiled, shaped and groomed to within an inch of their lives.
Look at David Gandy for example. That beard has not just grown like that. No, it’s been more neatly manicured than a lawn in suburban Surrey. At the far end of the scale we have (thankfully increasingly less) the goatee, which in my opinion just means someone lacks personality and is trying to make themselves look interesting. It screams ‘hey look how zany I am when it comes to my facial hair, just imagine how cool and fun I can be’. It’s rather like a banker wearing bright red glasses. You’re not cool, or fun and added to which you have ridiculous facial hair that makes you look like a pervert.
Bring back the dapper stars from the 1950s I say. Would James Dean still be remembered as one of the most handsome men ever if he’d had a beard? Would Audrey Hepburn have fallen in love with a Simeon Gregory Peck in Roman Holiday? I don’t think so.
I’m not sure what 2017 holds in store. More beards I suppose, as I can’t see this hirsute trend going away any time soon. Pretty soon Donald Trump will be wearing a ginger wig on his chin as well as his head.
As if this year hasn’t been traumatic enough.
Helena Frith Powell was born in Sweden to a Swedish mother and Italian father, but grew up mainly in England. She is the author of eleven books, translated into several languages including Chinese and Russian. She wrote the French Mistress column The Sunday Times about life in France for several years. She is a regular contributor to the Daily Mail, Mail on Sunday, The Times, Daily Telegraph, Tatler Magazine and Harper’s Bazaar.
Helena has been the editor of four magazines, including M Magazine, a supplement for the Abu Dhabi-based National Newspaper and FIVE, a high-end fashion glossy, also published in Abu Dhabi. Helena was also editor-in-chief of 360 Life, a quarterly glossy magazine published with the Sports 360 Newspaper in Dubai, part of the Chalhoub Group.
Helena contributes regularly to UK-based newspapers and magazines and holds a Masters in Creative Writing from the University of Cambridge. She is working on a thriller set in Sweden as well as a novel about the relationship between Virginia Woolf and Katherine Mansfield called Sense of an Echo.
In 2022 her short story The Japanese Gardener came second in the Fish Publishing Short Story Prize. One of her stories was also shortlisted for the Bridport Short Story Prize. When she’s not writing, she works as a headhunter for the media and entertainment industry for the Sucherman Group.
Helena, who was educated at Durham University, lives in the Languedoc region of France with her husband Rupert and their three children.
More France Please, we’re British; Gibson Square 2004
Two Lipsticks and a Lover 2005; Gibson Square (hardback)
All You Need to be Impossibly French; (US version of above) Penguin 2006
Two Lipsticks and a Lover; Arrow Books (paperback) 2007
Ciao Bella Gibson Square; (hardback) 2006
Ciao Bella Gibson Square; (paperback) 2007
So Chic! (French version of Two Lipsticks) Leduc Editions 2008 (also translated into Chinese, Russian and Thai)
More, More France; Gibson Square 2009
To Hell in High Heels; Arrow Books 2009 (also translated into Polish)
The Viva Mayr Diet; Harper Collins 2009
Love in a Warm Climate; Gibson Square 2011
The Ex-Factor; Gibson Square 2013
Smart Women Don’t Get Wrinkles; Gibson Square 2016
The Arnolfini Marriage; Amazon Kindle December 2016
Smart Women Don’t Get Wrinkles (paperback); Gibson Square spring 2018
The Longest Night; Gibson Square spring 2019