Yes, I know I have been annoying you all by smugly describing my life as a lady of leisure and telling you all how I was planning not to work until at least September BUT….I have a job. In fact I have a dream job. I am editorial director of (and partner in) a gorgeous, glossy, high-end fashion magazine based here in Abu Dhabi called Masquerade magazine. Check out the website www.masquerademag.com.
The job came from the most unlikely of sources. A few months ago, before the demise of M magazine was even a twinkle in management’s eye, Leo’s favourite football coach, an Arsenal fan (poor thing) called Andrei told me he had a friend in Abu Dhabi who had set up a fashion magazine. I didn’t think much of it because most of the magazines here are hardly quality products. And I couldn’t imagine that I would not have seen it if it were. Then I met Andrei’s friend and he showed me the mag. I was bowled over by its professionalism, quality and also by his ambition and vision. “I want to set up the Condé Nast of the Middle East,” he told me. I was sold immediately.
I have brought the lovely Jemma who used to work with me at M along with me and together we are plotting the next few issues. At the moment Masquerade is quarterly, but it will go bi-monthly from next year and monthly from 2014.
It is strange, much as I loved having time off and being a lady of leisure I could see, even after only a couple of weeks, how dull it would eventually become. I am really enjoying coming up with feature ideas, planning the future of the magazine and working with freelancers I had to let go unceremoniously when M was closed.
So no more lady of leisure, but I am a happier lady, and very much looking forward to helping to create the Condé Nast of the Middle East.
Copyright: Helena Frith Powell 2012
congrats helena. I knew it wouldn’t take long. and good to hear you’ve taken jemma along with you.
Many thanks jh, hope all is well with you!
You may want to proofread that last post and decide if you really have ‘bought’ or ‘brought’ Gemma with you.
Thanks Janet, done. Jemma, not Gemma…..!
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