BorisI am in the Richard Kay column in the Daily Mail today (see below for text of article). This is thrilling news on many counts. First they have made me younger than I am (always useful for an anti-ageing guru), second they call me “pouting” and finally it’s only a matter of time before Boris gets on the phone to ask when my new exclusively Old Etonian retreat is going to take place.

I have always wanted to meet Boris; I think he seems extremely amusing and now that he’s mayor of London he will be a useful contact to have. I could talk to him about my plans to introduce 24-hour opening at Harvey Nichols for example and to ban smoking in the royal boroughs of Kensington and Chelsea. Now that all these smokers intent on killing themselves can only do so outside, London air has become extremely ageing. I think it should only be permitted outside zone one. Boris can implement my plan. After the retreat, obviously.

Pouting anti-ageing authoress Helena “To Hell In High Heels” Frith-Powell says she’s planning a special Toffs Weekend at her new health spa, Renew Retreats, in the South of France.

Helena, 40, who likes to swim in the nude, says: “Now it’s cool to be an Old Etonian again, I’m sure they could benefit from some exercise and style hints.”

But just who could Helena have in mind? “David Cameron looks pretty fit, but I think Boris Johnson could benefit,” she explains.