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Where is my PR?

9th February 2007 by Helena 4 Comments  

PR PR DarlingI am just finishing off my truffle omelette (like you do) when I get a call from a charming young journalism student. As part of her final year project she is publishing a Swedish newspaper. She has read my articles in the Mail, knows I am half-Swedish and wonders if I could write a 500-word editorial.

“I’d be delighted,” I say. Anything to promote Swedish culture. What there is of it.

“And do you think we could run a picture by-line?” she asks.

There is NOTHING a hackette likes more than a picture by-line, the bigger the better.

“Of course,” I say.

“Could I talk to your PR about getting a picture?” is her next question.

I have always known there is something missing from my life. For a while I wondered whether it was my lack of religious conviction, or maybe the fact that I am sub-consciously yearning for another child or that my La Prairie eye cream has just run out. Now at long last, the mystery is solved. I need a PR. Of course. How did I ever expect my life to be complete without one? What a fool I have been.

Applications on a postcard please.

Copyright: Helena Frith Powell 2007


Filed Under: Journalism, Life, Sweden, blog --> Tagged With: where

4 thoughts on Where is my PR?

  • vic says:
    10th February 2007 at 11:49 pm

    Helena
    sono sicuro che vinceresti il concorso di Miss Italia!!

  • helena says:
    11th February 2007 at 5:38 pm

    Grazie – you Italian men are too charming!
    Hx

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Helena Frith Powell was born in Sweden to a Swedish mother and Italian father, but grew up mainly in England. She is the author of eleven books, translated into several languages including Chinese and Russian. She wrote the French Mistress column The Sunday Times about life in France for several years. She is a regular contributor to the Daily Mail, Mail on Sunday, The Times, Daily Telegraph, Tatler Magazine and Harper’s Bazaar.

Helena has been the editor of four magazines, including M Magazine, a supplement for the Abu Dhabi-based National Newspaper and FIVE, a high-end fashion glossy, also published in Abu Dhabi. Helena was also editor-in-chief of 360 Life, a quarterly glossy magazine published with the Sports 360 Newspaper in Dubai, part of the Chalhoub Group.

Helena contributes regularly to UK-based newspapers and magazines and holds a Masters in Creative Writing from the University of Cambridge. She is working on a thriller set in Sweden as well as a novel about the relationship between Virginia Woolf and Katherine Mansfield called Sense of an Echo.

In 2022 her short story The Japanese Gardener came second in the Fish Publishing Short Story Prize. One of her stories was also shortlisted for the Bridport Short Story Prize. When she’s not writing, she works as a headhunter for the media and entertainment industry for the Sucherman Group. 

Helena, who was educated at Durham University, lives in the Languedoc region of France with her husband Rupert and their three children.

Bibliography

More France Please, we’re British; Gibson Square 2004

Two Lipsticks and a Lover 2005; Gibson Square (hardback)

All You Need to be Impossibly French; (US version of above) Penguin 2006

Two Lipsticks and a Lover; Arrow Books (paperback) 2007

Ciao Bella Gibson Square; (hardback) 2006

Ciao Bella Gibson Square; (paperback) 2007

So Chic! (French version of Two Lipsticks) Leduc Editions 2008 (also translated into Chinese, Russian and Thai)

More, More France; Gibson Square 2009

To Hell in High Heels; Arrow Books 2009 (also translated into Polish)

The Viva Mayr Diet; Harper Collins 2009

Love in a Warm Climate; Gibson Square 2011

The Ex-Factor; Gibson Square 2013

Smart Women Don’t Get Wrinkles; Gibson Square 2016

The Arnolfini Marriage; Amazon Kindle December 2016

Smart Women Don’t Get Wrinkles (paperback); Gibson Square spring 2018

The Longest Night; Gibson Square spring 2019

 

 

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